Market Segments
Publications, commercial, and packaging printing
The printing industry market is divided into three basic segments：publications, commercial, and packaging printing.
Our comprehensive range of digital, Sheetfed offset, selected commercial, and newspaper presses more than satisfies the needs of all our customers. We continually monitor and analyze developments in the market in order to provide our customers with state-of-the-art technology - tailored to their specific needs that guarantees economical production and outstanding product quality.
Publications Printing：the beautiful side of reading
The need for information, training and support is growing worldwide. Accordingly, the information and communication field is booming like virtually no other sector of the economy. In the middle of all of this, printed media remain the supporting foundation for the society of information.
Commercial Printing：more ideas per job
It is becoming more and more important for businesses to present their products and services in the most optimal and attractive way. The globalization of the markets is also making bids much more comparable. Printed advertising materials are, and remain, an important and central medium for the promotion of sales.
Packaging Printing：the experience of quality
Packaging is unavoidable over the long term and 99% of all types of goods require packaging in some form, whether it's for protection, storage, transport, simple logistical handling or pure information. Moreover, issues regarding the influence of electronic media, tendencies and trends in materials and design, as well as stricter environmental protection regulations are now at the centre of discussion. The marketing function of packaging presents a crucial development.
