PraxisDialog: Were Well Attended In Central China
March 19, 2009 (Shanghai) -- The innovative series PraxisDialog seminars was a success in Suzhou, Hefei and Nanjing
In 2009, opportunities and challenges coexist. The question on how to survive in the face of adversity and how to look at the challenges, are the major problems printing enterprises will be facing. In view of this, manroland Greater China held the PraxisDialog titled "A trip for manroland Value Added Printing - To Break Through the Encirclement & Seize the Critical Opportunity ". The first round of the seminars was held in Suzhou, Hefei and Nanjing. The aim of this event is to help the East China region's customers to understand the importance of "Differentiation Strategy" and determine their competitive advantage.
At the seminar, manroland specially invited print industrial experts as guest speakers, whom brought comprehensive analysis and constructive advice for the vast number of printing companies on seizing business development opportunities and standing out during adversity. First of all, Professor Zhao Zhiqiang from the Beijing Institute of Graphic Communication made a detailed analysis on the difficulties faced by printing industry nowadays in an academic level together with an in-depth exploration into how printing companies can achieve value added printing to enhance core competitiveness. Professor Zhao said: “Printing enterprises need to establish the concept of value add, making full use of differentiation strategies with the aid of advanced printing equipment and technology available today. In order to turn adversity into opportunity, attaining better quality and more efficient services, it is time to look deeper into some excellent applications, which improves efficiency and seize the advantage of business opportunities with value added services.”
After that, Jeffery Zhou, Sheetfed Sales Manager of manroland Central China, also present to the audience technical know-how and practical applications to allow printers to understand the simplicity in having differentiation through manroland technology. Using ROLAND 700 HiPrint press as an example, Zhou highlighted a variety of value added configurations, which customers can bring " FASTER Service, HIGHER Efficiency, BETTER Quality, MORE Applications " through value-added printing program to enhance the enterprise's competitive edge, thereby easily beat his competitors and win business opportunities. This series of PraxisDialog introduced the following manroland value added solutions:
1. PPL (Power Plate Loading): horizontal, circumferential, diagonal register by the central console, significantly enhance the speed of plate loading; plates could reusable for repeat jobs, automatically restore zero of the plate clamps, improve production efficiency.
2. Job Ticket: maximize productivity with added jobs, and enhance efficiency of equipment, assist the production department to easily deploy the operation of the printing workshop.
3. 3B Plus Format：format sizes up to 780mm x 1050mm, up to 40mm extra width and 10mm of additional length, improve the production of substrates; For some jobs, the increase in production is 20% or more. In addition, to printing more large-format packaging products, it further improves the overall efficiency of production.
4. InlineInspector: online detecting ink skin, scratches, crease, grease, water, distinct colour difference, etc., the automatic nozzle are provided in delivery, or online quality inspection with InlineSorter, ensure that no waste products. At the same time, flaw detection system is in place to achieve high quality and increase customer’s satisfaction.
5. ICS (InlineCoater Smart): this system is very suitable for occasional and simple applications of dispersion coating (protective and matt or gloss coating) on paper and light board. The printing unit equipped with the ROLAND Inline-Coater smart can be changed over from printing to coating and vice versa within a reasonable time. It can be fitted to the last printing unit of all ROLAND 700 straight printing or perfecting presses. An IR/hot-air drying system specially modified to suit the standard delivery ensures good drying results.
6. ColorPilot: this is the market's fastest colour control systems, only 12 seconds to scan a sheet, and to complete the adjustment of colour in 2 seconds; it can print out fast sellable copies in a very short period. The advantage is more obvious with complex print jobs. This allow a truer color and helps print service provider to maintain consistency throughout the run.
7. QuickChange: improve production efficiency can be up to 30%. These include: QuickChange Coating can complete the conversion between UV coating and water-based coating in 15 minutes. QuickChange Surface can reduce the time required for 50%, and cleaning agent can be reduced. QuickChange Color can reduce the waste generated when trial printing, and use a different ink path structure when printing large solid or use special ink. QuickChange Job can automatically adjust the height of gripper of the in-feed cylinder and transferter.
8. InlineFoiler Prindor: Inline cold foil can avoid the register error of second pass. It can achieve a high production speed of 13000sph; and complete very delicate hot-stamping, such as hairlines or mini characters; cold foil before printing, and UV printing on Aluminum surfaces.
9. UV Printing: much wider range application with better quality, including wine case, cigarette case, cosmetics packaging and front cover of high-end magazine, etc. In addition, plastic film printing device can be configured to carry out UV printing on plastic sheets.
10. TelePresence: regular periodic monitoring of customer equipment maintenance, enhance the stability and useful life of the press.
At the same time, manroland also invited the local representatives of their customers to share with the participants their experience. They are Huang Guoping, Chairman of Suzhou General Printing House Co., Ltd, Zheng Yingchuan, Chairman of Hefei Xinghua Printing Co., Ltd. and Chang Qingfeng, General Manager of Jiangsu Xinhua printing Factory.
Through experts exciting lectures and manroland practical case studies, the participants said they learned a lot, but also deeply appreciate the importance of differentiation strategies. Faced with increasingly severe competitive pressures, differentiation can win customers and capture market share.
Three seminars attracted a total of nearly 300 people involved in the print industry. The series of seminars have been a great success. manroland will hold more similar seminars, to share experiences with the Chinese print industrial professionals, exchange ideas and to help them embark on high-performance printing high-energy journey.
About PraxisDialog
PraxisDialog’s seminars, a new form of events organized by manroland, bring experts from different segments of the printing industry to find ways to meet the challenges printers face regularly and to create business opportunities. By offering advice on value added printing and devising the differentiation strategy, the series of events will take customers on the journey to high productivity and efficiency.
Captions:
"Exchange of views" of PraxisDialog, the industry experts and manroland's sales team, communicate with customers at the scene, responded enthusiastically. From left: Edmond Lau, Sheetfed Deputy General Manager of manroland China and General Manager of manroland Shanghai; Eric Wong, Sheetfed General Manager of manroland China; Jeffery Zhou, Sheetfed Regional Sales Manager of manroland Central China, and Professor Zhao Zhiqiang, Beijing Institute of Graphic Communication.
Packed seminar, "PraxisDialog: A trip for manroland Value Added Printing- To Break Through the Encirclement & Seize the Critical Opportunity" was a great success!
